CEO Source Nine – Strategic Insight for Behaviour Change. Unlocking The Logic Of Emotion With The Empathy Framework – Deep Qual Research. I help strategists to understand emotion and behaviour, enabling strategies that make achieving goals (both the client’s and their audiences’) feel like pushing on an open door. I’m fascinated by (obsessed with) consciousness, appreciating how different people perceive the world and understanding their behaviors.
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Why it’s time for a new climate movement: Strategic adaptation for emergency resilience
The Climate Majority is already here. It’s you. It’s me. It’s all of us — stepping forward with courage and care, finding joy in connection and standing up for what we believe in and what we love, together.
May 28, 2025
Why Well-Off Brits Who Think Collapse Is Coming Still Stay Silent
It strikes me that we are now at a crucial tipping point where a large number of people have been activated to the dire state of things when it comes to our many crises and challenges but whose behaviours are not commensurate with their understanding.
April 16, 2025