Holcim (US) Professor at the Ross School of Business and Education Director at the Graham Sustainability Institute, University of Michigan
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How Bill McKibben’s Radical Idea of Fossil-Fuel Divestment Transformed the Climate Debate
Exhibiting a phenomenon in the social sciences called the “radical flank effect,” McKibben and 350.org have dramatically altered the climate change debate in the United States. Their success on this dimension offers important insights relevant for all social activists to consider.
December 14, 2017